it to reach out to your customers and prospects. It gives you the ability to
interact directly and converse with potential customers, this tool can be
far more effective than traditional marketing in today’s marketplace.
Benefits of Digital Marketing
It is the most powerful form of marketing—It gives you the opportunity to the way you reach and engage your customers
Digital Marketing Most Cost Effective Method of Marketing to Your Customers–a small businesses budget can go further on digital marketing than on traditional media.With Digital Marketing you can Measure Your Data–with digital marketing analytics, you can measure to see if your campaigns are working. This helps you allocate your budget better. By creating content you can reach your customers easily.
Digital Marketing Gives you the Opportunity to Target Your Ideal Customer–When advertising on traditional media you take a shot in the dark. With SEO you can target your ideal customer when they view your content. With pay-per-click and social media advertising you’re targeting those most likely interested in your products and services.
Most People Start their Buyers Journey Online–your customers often do their research and due diligence about products online before they purchase anything. According to Vimeo, 93% of all experiences start with the search engine.When it comes to a small business this allows them to connect with the customer first and educate them on the buying process. When you optimize your content on search engines you increase your visibility online to reach your customers when it most matters.
Digital Marketing Helps you Reach your Customers on Social Media–It doesn’t matter what industry you’re in your customers spend their time on Facebook and Twitter. According to e-marketer, 2.3 billion people use social media daily. On these sites, you can publish unique content while at the same time reaching them through advertising. Through social media, you can interact and engage with your customer and have conversations with them in real time.
With SEO You Reach More Qualified Buyers Online–When you optimize your site content with SEO, you reach more buyers online. According to Google, 28% of all sales will lead to a purchase.
Digital Marketing Allow you to Connect with Mobile Customers–Over half of your customers today use mobile devices to purchase products online today. With digital marketing, you reach people on phones, tablets, and desktop computers.
You Easily Change Your Marketing Tactics–With traditional marketing, it takes months to make changes because you purchase advertising 3-4months out, whereas, with digital marketing, you can make changes immediately. For instance, in the past when you were printing up fliers they were paid for in advance, but when changes were made in time or location you had to reprint the whole flier for an additional fee. When advertising on digital media and changes are made you can make the changes immediately for no cost at all.
Digital Media Level the Playing Field to Any Business–when it comes to advertising in traditional media a big business has a bigger budget to work with while on digital media you can market your products and services, nationally and internationally, for far more reasonable costs. This allows for far more competition and allows a small business to the target market and offer better customer service