As the title of this page says we’ll be training and marketing tips online. This will include such topics as incorporating all the different components that make up marketing on the Internet. When you have a storefront on the Internet it’s open 24/7 and the advantage is developing relationships with people in different countries. With technology we have truly become a global economy.
this website will tackle such topics as:
- Internet Marketing
- Web Analytics
- Search Engine Marketing
- Social Media Marketing
- Search Engine Optimization
- Email Marketing
- Affiliate Marketing
- Developing an Internet Marketing Strategy
- Lead Generation
- Internet Marketing for Mobile Devices
Learning to use all these different components together will help your company mount a successful business online over time.
We want to help you:
- Integrate Internet marketing with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
- Apply marketing principles to a particular business.
- Use marketing research to identify and exploit business opportunities.
- Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
- Develop a strategic marketing plan.
Don’t Forget to Advertise
You don’t want to confuse advertising with marketing. Advertising is just one of the many aspects of marketing. Advertising is just the simple act of letting people know that you are there, and that you have a product to sell. When you begin the process of learning about online marketing, you may encounter a number of bewildering definitions. One successful marketing guru put it this way:
Online marketing is any effort to spread the word about your company, which uses the internet to reach people.
Marketing is the holistic plan and process of reaching people. Advertising is just the first step. But it is still a necessary step. You can’t just assume that everybody who might want to buy your product already knows about it. You must constantly tell new people, and remind the ones you’ve already told.
This refers to:
Pay per Sale (PPS)
Pay per Lead (PPL)
Pay per Click (PPC)
If social media is not an integral part of your online marketing campaign, then you are doing it wrong. It is just as important that people know your twitter handle as your business name, hashtag, “Duh!” It is not just about Twitter. Your business also needs a Facebook page, and a plan to drive traffic to it.
Still think Snapchat is just a way for teens to engage in unsupervised sexting? Then you are missing one of the most important social media opportunities the world has ever known. When is the last time your company posted on Instagram? If any of these words sound unfamiliar to you, then you need to hire someone to handle social media for you until you get a handle on the situation.
No man is an island, especially on the internet. Believe it or not, people log onto the internet for more reasons than to visit your site. They have other things to do, and other priorities. When it comes to marketing on the internet, none of that matters. What you need are partners. It is surprisingly similar to what it is like in the physical world.
Your company forms a partnership with a store down the street. One allows the other to advertise in their space. It is a symbiotic relationship that works well. And it is not the only partnership that can work for a for your company. Online, that kind of partnership is called link sharing. There are multiple ways of doing it.
One of the more interesting types of partnerships is an affiliate program. You encourage partners to link to your business. You pay a small commission to the partner for every person who makes a purchase through that link. That is a good deal for you because you don’t have to pay for the acquisition cost of that new customer, and your partners are incentivized to send traffic to your site. It is a win-win for everybody.